Why GOPRO but not KODAK? Why APPLE but not SONY? Why a BOOKPASSAGE despite AMAZON? Len Silverfine, one of the first “Mad Men” to think beyond advertising to integrated communications (PEOPLE: “Len Silverfine Thinks Not Just Big But Colossal”), and an innovative lecturer at McGill U. and Univ. of Vermont, will answer why businesses keep repeating the same mistakes and what they should be doing about it.
You can learn more about Len at: http://lensilverfine.com